In an interview following the launch of their lab-grown diamonds collection, Swarovski CEO Alexis Nasard discusses the company's long-term strategy in China.

Quick Summary:

Austrian crystal maker Swarovski has launched a lab-grown diamonds collection in China, in a sign that it has confidence in its second-largest market by sales despite some economic turbulence.

As China is also important in terms of its cultural influence on the world, Nasard said being successful in the country went “beyond just scoring with numbers”.

Last year, the company’s retail sales grew by 4 per cent to €1.8 billion (US$1.9 billion), well above overall growth in a slowing luxury market, amid a volatile geopolitical and macroeconomic environment, the company said in a statement last month.

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Article Details

Author / Journalist: Salina Li

Category: Business

Markets: Hong KongAustriaChinaIndiaSingaporeUnited States

Topics: Important Nasard Added Stores Diamonds Collection Swarovski China Market Business “we

Source Website Secure: Yes (HTTPS)

News Sentiment: Negative

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-04-29 @ 08:30:18 (2 weeks ago)

News Timezone: GMT +8:00

News Source URL: scmp.com

Language: English

Article Length: 682 words

Reading Time: 4 minutes read

Sentences: 18 lines

Sentence Length: 38 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © SCMP

News ID: 20814449

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